Founder and creative director - Adélie.dk & Adélie Boutique
(sold the company and name in 2016)


Adélie opened its virtual doors in Copenhagen, Denmark in February 2012. The project started as a shared dream, and was based on the idea to curate a selection of the best clothing and accessories from the finest brands in a price range, where we ourselves, felt comfortable. Shortly there after came the Adélie boutique in September 2013, located on Nørrebro.

The decision to sell the company and the name in 2016 was a result of the realisation, that I needed to try something else. As much as I loved Adélie, I still dreamed of other things and when the opportunity presented it self - the choice was obvious.

The shop and webshop is still thriving under the loving care of the new owner. Happy endings do come true.

 

Managing Adélie my daily tasks included:

  • webdesign

  • visual identity

  • store concept development

  • content and design of newsletters

  • social media (instagram & Facebook)

  • buying and contact with suppliers

  • PR

  • cms - ongoing maintenance (Magento & Shopify)

  • SEO-optimizing product texts

  • general strategy

 
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